Sarah Josepha Hale & the Godey Girls

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Interviews with Staff & Advisory Board Members - Sarah Josepha Hale & The Godey Girls

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H. Kristina Haugland - Advisory Board Member & Associate Curator at the Philadelphia Museum of Art


1) How did you first learn about Sarah Josepha Hale/Godey’s Lady’s Book?

When I was working in theatrical costume design, the many reprints of Godey’s fashion plates in books about the history of dress were much used as design sources. Since then in my studies of history, social history, and the history of dress I have come to more fully appreciate the magazine as a wonderful resource for the study of mid- to late-nineteenth century American life and attitudes.

2) What was the nature of the exhibits that showed Godey’s fashion plates and why was it important to use the fashion plates in an exhibit?

I have used images and information from Godey’s in many ways. I often give illustrated lectures about the history of dress, and the fashion plates from Godey’s are a wonderful way to show the ideal look of the time. The other images in the magazine, such as the illustrations of fictional stories and non-fiction articles, the depictions of crafts and trim and needlework, and the line drawings of garments and accessories are all very useful when discussing aspects of the nineteenth century. Even the advertisements featured in the magazine are great – in an exhibition at the Philadelphia Museum of Art about hoop skirts of the late 1850-1860s, for example, I was able to reproduce an ad for a Bradley’s Duplex Elliptic Hoop Skirts from 1867 and show it alongside the Bradley’s hoop skirt from the Museum’s collection. The ad featured not only line drawings of the hoop skirt, but all the promotional information and puffery of the manufacturer. Beyond the visual information, the writing is also a wonderful source. In the same hoop skirt exhibition I also used many quotes from Godey’s to explain the fashion for and contemporary attitudes towards hoop skirts. To help visitors understand the benefit that many at the time saw in hoop skirts, for example, I quoted an 1859 Godey’s, which blamed seven thick underskirts worn in July for putting a woman into “a languid state of health that was incurable,” and claimed that lightweight sprung steel hoops now protected even the foolish from this sorry fate.

3) Please explain briefly how the fashion plates were displayed?

See above

4) What do you think were the magazine’s major contributions related to your special project?

When researching for the hoop skirt exhibition, I read through microfilm of Godey’s for the years 1856 to the early 1870s, the period of the hoops domination of fashion, and also looked at some volumes that are in the Museum. Studying the magazine in total helped me get a better picture of life was like at the time, as well as to see how often hoop skirts were mentioned, and to assess attitudes towards hoops. In addition, as mentioned above, the magazine provided many particular images and quotes.

5) Do you think that the fashion plates are relevant today?

While Godey’s certainly shows the spread of fashion consciousness into the middle classes in the mid- to late-nineteenth century, I think that it is very important to remember that the fashion plates in Godey’s are similar in many ways to the images in fashion magazines like Vogue today – that is, they show the ideal of fashion, not what everyone is wearing or what everyone looked like. I think the fashion plates are relevant today in that they show us that our current conceptions of beauty, the ideal form, respectability, and so forth are very fleeting, and will soon be as out-of-date as those represented in Godey’s.

6) What about Godey’s Lady’s Book is important to you?

Godey’s gives the opportunity to study exactly what an American woman of the time would have seen – the magazine is a wonderful mix of fashion, humor, social comment, stories about life, ideas for home decorating and cooking, and so forth. Although fashion information was more widely available in the period that Godey’s was published than it had been before, the news Godey’s brought to American women in big cities, small towns, and on the frontier would have been extremely welcome in the age before television and the myriad sources that transmit such information today.

7) Historically, why are the fashion plates important?

Fashion plates help show the ideal of a time, not only on the lines and decorations of dress, but of the body, hair, and other aspects of appearance. They also have descriptions so that we can understand what is meant by certain terms at a particular time, and see what fabrics and color combinations were used. Of course, fashion plates must not be regarded as what was actually worn by the majority, but they are very useful. If fashion plates are compared to the other extreme of fashion illustration, caricatures, which make fashions appear as ridiculous as possible, we can get some idea of the truth of how a fashion looked to contemporaries.

8) What aspect of Godey’s Lady’s Book would you recommend for educators to investigate or develop for research and/or assignments?

I think educators could give their students a stimulating and personal way to investigate life in the nineteenth century by assigning them to study some aspects of Godey’s. For instance, they could have a student read the story “Doing Her Own Washing” from the Godey’s of June 1861, which relates the terrible things that happen when a woman insists on doing her own laundry to save money instead of sending it out. After reading the story, the students could then discuss what the story told them about how washing was done at the time, how that differed from doing laundry today, the role of men and women as depicted in the story, what other aspects of the story struck them and so forth.

9) What aspect of Godey’s Lady’s Book would you recommend for students to investigate or develop for research and/or assignments?

See above; any study of the material would give great insight into nineteenth century life.

10) Why do you think it is important to produce a documentary about Godey’s Lady’s Book?

I think that Godey’s Lady’s Book is not as well known as it should be, and the role it and Sarah Josepha Hale played in shaping and disseminating the tastes and expectations of American society in the mid-to late-nineteenth century is not fully appreciated.

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Copyright © 2007 Sarah Josepha Hale Film •   A Nineteenth-Century Documentary about Sarah Josepha Hale

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